UA Launches New Corporate Travel Program

United Airlines has launched United Corporate Preferred, a corporate travel program designed to offer travel benefits to the airline’s most loyal business customers.

United announced the new program at the Global Business Travel Association (GBTA) Convention in San Diego.

The multi-level program offers escalating benefits at three levels, including United Corporate Preferred, United Corporate Preferred Plus, and United Corporate Preferred Elite.

Eligibility for the new program is determined by a corporation’s contract status, revenue contribution, and loyalty with United. Eligible corporate agreements include United corporate share agreements, United PassPlus, and United Meetings.

“Every day thousands of road warriors are jetting off on United to work events and business meetings all over the world,” says Jake Cefolia, United’s senior vice president of Worldwide Sales, adding that the airline had designed the new program “with the customer’s entire travel experience in mind, from booking to landing, to identify opportunities to show our appreciation to our loyal business customers with a program that offers extra perks and travel benefits.”

Benefits offered to all customers of the new program include preferred upgrades; preferred standby; operational adjustment protection, which offers protection during travel interruptions, as well as seat protection to retain the same or similar seat in the event of an aircraft swap; and preferred discounts and offers.

Elite-level customers will also receive additional travel waiver flexibility; preferred boarding; and, later this year, preferred seating.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.