United Continues Revamp with New Initiatives

This spring, United Airlines will bring their economy class passengers on long-haul international flights an all-night inflight dining experience designed to offer travellers flavourful, complimentary meals with bigger portions, complimentary beer and wine, and a new option to purchase premium snacks. The airline will introduce this upgraded food and beverage experience on June 1 on transatlantic flights; services between the United States and Argentina, Brazil and Chile; and most trans-Pacific flights.

United will expand the main complimentary economy meal to a hearty three-course service, beginning with a beverage and snack of cheese and crackers, baked whole-grain bruschetta chips or Kiri cheese spread and crackers, followed by a generous main course served with refreshing salads and artisan bread.

Main courses will include new dishes designed by United’s team of chefs, such Home-style turkey meatloaf in spicy barbecue sauce, served with sweet potato mash, mixed vegetables, an artisan ciabatta roll and amaranth mango salad; Tuscan ravioli with roasted red pepper sauce, served with a petit artisan ciabatta roll and mixed-grain salad; and Udon noodles with stir-fried vegetables and ginger soya sauce, served with a petite multi-grain baguette roll and apple wheatberry salad. For the final course, customers may enjoy a premium dessert, such as gelato, sorbet, ice cream or mousse.

United will also offer beer and wine at no charge in United Economy on intercontinental flights, and each customer will receive a complimentary bottle of water to stay refreshed throughout their flight. Additionally, customers may purchase half-bottle premium wines, and United will continue to offer spirits for sale.

The airline will also introduce snacks for purchase in United Economy on long-haul international services. Customers will be able to purchase packaged snacks and snack boxes throughout their flights through the airline’s Choice Menu Snack Shop – currently available in United Economy on most North and Central America flights scheduled for more than two hours, flights to and from northern South America and service between Honolulu and Guam.

United’s complimentary pre-arrival service will continue. Depending on the market flown, United Economy customers will receive a croissant with jam, a warmed sandwich or a hot meal served with fruit and a roll. On flights where a hot meal is available, new options, such as cinnamon-swirl French toast and a Tuscan skillet with scrambled eggs, will join current offerings.

“United is committed to improving every aspect of our customers’ experience on the ground, in the air and with every interaction,” said United’s senior vice president of customers Sandra Pineau-Boddison. “The changes to come on June 1 will deliver an elevated onboard experience on many of our intercontinental flights and will offer travellers the high level of service they expect from a global airline.”

These innovations are the latest in a series of additions developed by United to better the customer experience. Recently, the airline has revamped many of its largest airport terminals; debuted all-new complimentary food menus at United Clubs around the world; introduced new premium-cabin meals and snacks; replaced snack boxes with freshly prepared entrées served on china on selected flights; and launched the Goose Island Beer Company’s award-winning Goose IPA on global flights. www.united.com

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.