Two of Asia’s most iconic luxury hotel groups, Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces, have formed a strategic alliance to broaden their reach and offer unique experiences to business travellers across Asia and the world.
The alliance will officially launch in March 2017, with the introduction of the Warmer Welcomes programme, which integrates Taj’s InnerCircle and Shangri-La’s Golden Circle guest loyalty programmes, and offers the two groups’ combined six-million loyalty programme members reciprocal and seamless benefits, allowing them to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with top-tier status matching; earn points across 200 hotels, 27 countries and 131 destinations; and convert points to redeem awards between both programmes.
As part of its LoyaltyIs’ fifth anniversary celebration this year, Shangri-La’s Golden Circle has rolled out an array of new member benefits and partnerships, including Infinite Journeys with Singapore Airlines. Golden Circle has also recently introduced new programmes, such as Event Planner Rewards and The Table by Golden Circle, Shangri-La’s first global dining loyalty programme.
Taj relaunched InnerCircle in 2015 with augmented features and enhancements, applicable globally across all hotels. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members. Taj InnerCircle also redesigned its Epicure programme, which is renewed with offers that extend globally and now gives its patrons an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem. www.shangri-la.com
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