Swire Hotels has introduced carefully designed tech-enabled improvements in its guestrooms and restaurants to make the guest experience more seamless and personalised.

The new improvements have been rolled out across all Swire properties in Hong Kong, and will soon to be extended to properties in the Chinese Mainland and Miami.

Contrary to overloading guests with complex applications for tech’s sake, Swire has taken a simple, consumer-centric approach, allowing its guests to customise their hotel journey using digital devices they are familiar with. By scanning a QR code in the room, an extensive range of services are only a few taps away on the integrated app StayPlease – from scheduling a time to collect dirty laundry to selecting how guests like their eggs done when ordering their all-day breakfast.

Swire says that the new tech-enabled app is already proving popular, evidenced by the decreasing phone call volume in the first two months after its launch, while around 60% of in-room dining transactions now comes from digital services.

“Everything we do is about our guests and our people, which forms the cornerstone of our digital approach,” says Dean Winter, Swire Hotels Managing Director. “Our goal is to make life easier and more convenient for guests, liberating them to do more important things while boosting operational efficiency. This also enables our team members to concentrate on the guest experience rather than administration and process management, thereby providing them with better services.”

With sustainability as one of Swire Hotels’ passions, EAST Hong Kong and EAST Miami have also both launched digital menus at the bustling eatery FEAST, co-working café and lounge Domain, and stylish rooftop bar Sugar. Diners can simply order food and drinks by scanning a QR code using their personal devices, with receipts texted or emailed to them. By introducing a paperless dining experience, we seek to encourage our guests to make more responsible choices for the environment

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