Regal Hotels and Reward-U Partner to Offer Members More Benefits

Regal Hotels has partnered with reward-U, the loyalty programme of Hong Kong Express airline, offering members more opportunities to earn reward points.

Members of Hong Kong Express reward-Us can now earn 2,000 and 1,000 reward-U points respectively for each eligible stay at participating Regal Hotels and iclub Hotels with specified qualifying room rates.

Participating hotels include Hong Kong’s Regal Airport Hotel, Regal Hongkong Hotel, Regal Kowloon Hotel, Regal Oriental Hotel, Regal Riverside Hotel, iclub Fortress Hill Hotel, iclub Ma Tau Wai Hotel, iclub Sheung Wan Hotel, and iclub Wan Chai Hotel; Regal International East Asia Hotel, Regal Shanghai East Asia Hotel, Regal Jinfeng Hotel, as well as Regal Plaza Hotel and Residence in Shanghai, China; Regal Kangbo Hotel and Regal Kangbo Hotel and Residence in Dezhou, China; Regal Financial Centre Hotel in Foshan, China; and Regal Airport Hotel, Xi’an in Xi’an, China.

“Reward-U caters to the needs of the mass market and the growing millennial segment that is overlooked, helping them maximize moments of enjoyment,” says Steven Greenway, CEO of reward-U. “The new partnership with Regal Hotels Group appeals to the love of travel in our members, providing more exciting rewards to them.”

Regal Hotels currently works with 21 other international airline partners, including Air China, Alaska Airlines, American Airlines, ANA, Asiana Airlines, British Airways, Cathay Pacific, China Airlines, China Eastern Airlines, Etihad Airways, EVA Air, Hong Kong Airlines, JAL, Jet Airways, Korean Air, Malaysia Airlines, Philippine Airlines, Qantas, Singapore Airlines, United Airlines, and Virgin Atlantic.

Hong Kong Express flies to 27 of the most popular destinations in Asia and will launch Hong Kong-Nagoya-Guam flights on October 29, 2017.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.