Qantas to Open Direct Online Booking Presence on Fliggy

Qantas and Alibaba Group’s online travel service platform, Fliggy, has signed a new agreement, which will allow customers to book Qantas flights directly on the site, adding more convenience to their travel journey.

Part of Alibaba, Fliggy is a major direct sales platform for airlines targeting the China market, with more than 20 international carriers running online booking stores on the platform. The strategic cooperation has scope for joint marketing campaigns to Alibaba’s 507 million mobile active users.

“With travel between China and Australia booming, a Qantas booking page on Fliggy is an exciting opportunity for us to have a connection with younger Chinese travellers, who increasingly turn to mobile applications like Fliggy and online sites to research and purchase travel,” says Qantas International CEO Gareth Evans. “Australia is one of the top destinations on the wish list for many Chinese travellers, and following the launch of our direct service from Beijing to Australia in January, we now have the Qantas Group’s largest ever network in Greater China.”

Together with its partners China Eastern and China Southern, Qantas operates more than 130 weekly return flights between Australia and China, plus close to 250 connecting services to domestic destinations within China.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.