Leading airport hospitality company Plaza Premium Group has opened that latest venue of its Plaza Premium Lounge brand at Dallas Fort Worth International Airport, debuting the brand’s ground-breaking pay-in lounge concept in the US.

The Dallas Fort Worth lounge is the Plaza Premium Lounge brand’s 18th location and its first foray into the US, and follows the launch of the Group’s meet-and-greet service ALLWAYS last year. The DFW lounge joins other North American venues in Edmonton, Toronto, Vancouver and Winnipeg in Canada, and Rio de Janeiro in South America.

The new lounge promises to be a safe and serene space thanks to recently implemented and stringent hygiene standards at all Plaza Premium Lounge venues.

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“[The] USA market has always been part of our strategic plan to expand in the Americas. We have been communicating with DFW Airport while our team worked to ensure the new hygiene protocols were in place when we were ready to open. This is certainly a good time to introduce our Skytrax-winning Plaza Premium Lounge experience to travellers as the airport’s domestic traffic has been resuming steadily since April. The latest airport statistics show that there were more than three million domestic passengers in July 2020. Combining our ALLWAYS meet and greet services, we are now able to present a seamless airport hospitality journey,” says Song Hoi-see, Founder and CEO of Plaza Premium Group.

Located near Gate E31, the Plaza Premium Lounge is the only common-use airport lounge in Terminal E and is a two-minute walk from the Skylink, which connects travellers to other terminals. Guided by the Group’s “We Care for Your Wellbeing” campaign, the newly-opened lounge implements heightened hygienic measures to take care of travellers by encouraging social distancing, assisting guests at self-serve food counters, and ensuring all common touched areas are disinfected frequently.

Occupying more than 1,400 square feet, the WiFi-enabled space features areas with lounge chairs, dining seating, and charging pods, as well as the AeroBar, with its high chairs, creating zones to suit different travellers’ preferences when they depart from and transit through the terminal.

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AeroBar, which is accentuated by a 3D ceramic illustration portraying the shape of the state of Texas, offers a drink menu of wines, liquors and beers including local brands like Rahr, Shiner and Dallas Blonde, as well as Italian Lavazza coffee. As part of heightened hygienic measures, preportioned and pre-packaged food items are offered at self-serve counters.

Opened between 6 am and 1 pm daily in September, Plaza Premium Lounge DFW can be accessed with eligible American Express cards and selected travel pass. All travellers can also book in advance on the PPL website or walk-in, with three-hours use priced at US$45. Until November 30, 2020, all walk-ins and online reservation are entitled to a 30 percent discount.

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