Peace & Quiet, by Bose 

Bose has introduced its first noise-isolating in-ear headphones. The new SoundTrue Ultra in-ear headphones are designed for the kind of audio performance, stability and comfort that hasn’t been available in a noise-isolating headphone — until now. They come in Charcoal and Frost and join the Bose SoundTrue product family, now with an updated around-ear design.

“We’re known for our active noise cancellation, but the SoundTrue Ultra headphones reduce noise passively,” says Bernice Cramer, general manager of Bose Wireless Headphones. “Noise-isolating headphones have typically come with all kinds of trade-offs. They’ve required you to push an earbud deep in your ear, and that compromises how your music sounds and how you feel when they’re on. So, we designed something better. SoundTrue Ultra headphones reduce noise through a soft, proprietary seal and sound great. And they’re so secure, you won’t worry about them falling out, and you won’t want to take them out, either.”

The innovation starts with Bose’s new StayHear Ultra tips — debuting for the first time. StayHear Ultra tips don’t solely rely on a good fit in the ear because every ear is different. Instead, they rest on the outside of the ear canal for an acoustic seal and use a new high-precision driver for accurate audio reproduction. Music is detailed, with full range — nothing exaggerated, no boost, yet powerful and real. And the StayHear Ultra tips are designed to be comfortable and secure; you don’t need constant adjustments to reduce pressure or stay in place.

Bose engineers also addressed the higher sensitivity of conventional noise-isolating headphones to transmit sound by touching or rubbing a cord cable. Debuting with the SoundTrue Ultra in-ear headphones, they built a new cable and changed the angles from a previous Y-joint to a new T-joint design that is less likely to come in contact with the body. So, you can move — and your music plays without rustling sounds interfering. And an inline remote and microphone lets you control your music and take calls easily, available in compatible versions for select Apple devices, and for most Samsung Galaxy smartphones and Android devices.




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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.