Park Regis by Prince Singapore Emerges From Refurbishment

Park Regis by Prince Singapore, part of Seibu Prince Hotels & Resorts, has rebranded following an extensive room refurbishment.

This significant transformation aligns with Seibu Prince Hotels & Resorts’ vision of “A Guest-Centric Future” and marks the beginning of an exciting era for Park Regis by Prince Singapore as it forges a new brand identity.

As part of the rebrand, Park Regis by Prince will retain its iconic Fleur-de-lys logo, a symbol of the brand’s heritage while also introducing innovative technologies, upgraded accommodation features, and a unified loyalty programme to provide business travellers with a seamless and exceptional experience.

Park Regis by Prince Singapore, part of Seibu Prince Hotels & Resorts, has rebranded following an extensive room refurbishment.

With 203 newly refurbished guest rooms, the seven-story hotel offers contemporary studio-style accommodations in four distinct categories, including rooms with direct pool access. The extensive room refurbishment has been completed and the updated design preserves the romance of a classic hotel while adopting a biophilic sophisticated aesthetic.

Guestrooms now boast contemporary interiors, complimentary high-speed Wi-Fi, 50-inch Smart TVs, and premium amenities. Cutting-edge technology, such as contactless check-in with mobile room key lock and casting capabilities, will elevate the guest experience, ensuring seamless access and effortless enjoyment of personal content.

To enhance its loyalty experience, Park Regis by Prince Singapore leverages Seibu Prince Global Rewards, a free loyalty programme with over two million members across the region. The programme features four tiers of rewards – Diamond, Platinum, Gold, and Blue – offering members exclusive discounts and rewards across Seibu Prince Hotels & Resorts properties.

Park Regis by Prince Singapore, part of Seibu Prince Hotels & Resorts, has rebranded following an extensive room refurbishment.

Located in the heart of Singapore, Park Regis by Prince Singapore is situated along Merchant Road, surrounded by the bustling city nightlife in Clarke Quay and the cultural streets of Chinatown, while within walking distance to Clarke Quay MRT station – perfect for both business and leisure travellers.

“We are thrilled to unveil the reimagined Park Regis by Prince Singapore, a beacon within Singapore’s vibrant business and cultural district,” says Yoshiki Kaneda, president and CEO of Seibu Prince Hotels Worldwide. “This landmark addition to the Seibu Prince Hotels & Resorts portfolio embodies our commitment to offering a sophisticated, yet warm and familiar experience, where impeccable service is paramount. This rebranding marks a new era of hospitality excellence, as we dedicate ourselves to upholding the highest standards of service in the world’s most thoughtful hotels.”

Park Regis by Prince Singapore

The Park Regis by Prince Singapore joins a portfolio that includes an existing Dubai property and an upcoming Jakarta hotel. The company’s diverse portfolio encompasses over 80 hotels, 31 golf courses, and 10 ski resorts across Japan and other international destinations.

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About the Author

Nick Walton

Nick Walton is Group Managing Editor of Artemis Communications, a leading boutique magazine and content solution company and publisher of The Art of Business Travel. A former travel editor of the South China Morning Post, he heads up the group's travel and lifestyle magazines, which include Alpha Men Asia, The Edition, Mirandus, Ikhlas, The Journal and Explorer Magazine.