Pan Pacific Hotels Group (PPHG) has launched two new loyalty programmes – Pan Pacific Discovery for guests and Pan Pacific Connections for corporate bookers.
As a founding member of the Global Hotel Alliance (GHA), PPHG has private-labelled the Discovery B2C loyalty programme to become Pan Pacific Discovery, while also introducing an exclusive members’ rate, late check-out till 3 pm and upgrades to the next room category with direct bookings.
PPHG will also be extending customised privileges for residents of its serviced suites, with a range of benefits such as branded toiletries and complimentary laundry to make their stay as seamless and comfortable as possible.
In addition, the hotel group has introduced Pan Pacific Connections, an invitation-only B2B loyalty programme that rewards loyal corporates bookers for booking rooms, meetings and events at all hotels, resorts and serviced suites under PPHG.
Membership is open to both corporate accounts and individual booker accounts, where members earn points for every eligible stay and meeting.
Delivered through a seamless digital platform, members can log-in to their account and book negotiated corporate rates or special corporate rates directly through the website. Members enjoy instant reward points for their bookings, which can be used to redeem a rich selection of rewards from hotel stays, dining, wellness, lifestyle and shopping products.
“Aligned with our aspirations of sincerity in service, we developed these loyalty programmes from inside out by first looking at the rewards and benefits which are most meaningful to our customers across both B2B and B2C segments,” says Cinn Tan, chief sales and marketing officer. “Through Pan Pacific Connections and Pan Pacific Discovery, we hope to generate more brand love and loyalty to our hotels. We keep our customers’ trust in us as their preferred hotel brand in the region by not resting on our laurels but through continuous innovation and improvement.”
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