OMEGA and the Swiss Federal Institute of Metrology (METAS) have together unveiled the Globemaster, the first Master Chronometer in the world, giving business travellers the ideal companion to spice up their ensembles.

The brand and the institute started their collaboration last year on a new watch certification, whereby precision and performance would be tested and approved like never before. With a new METAS lab housed at the heart of OMEGA’s operations, the Globemaster has officially become the first watch to achieve the “Master Chronometer” rating.

“We all know about the importance of beautiful products, history, and innovation,” says Swatch Group CEO Nick Hayek. “But one other thing is so important. That’s the consumer’s trust. By working with an independent organisation such as METAS, we are more transparent to our consumers, and reconfirm that the Swiss watch industry is the leader in precision and innovation.”

While industry-standard COSC certification remains an integral part of OMEGA’s process, the new METAS testing will effectively double the certification of each watch, giving OMEGA and other Swiss watchmakers the opportunity to demonstrate the quality and timekeeping performance of their watches to a greater extent. Customers can now check the test results of their own watch by going online. www.omegawatches.com