Oakwood Worldwide plans for continued growth and global expansion with new branded properties throughout key regions. The most significant growth will take place within the Asia Pacific region, in which Oakwood Asia Pacific will expand its portfolio by more than 40 percent through 2017.
The growth in Asia Pacific region includes the just opened Oakwood Hotel & Apartments Brisbane, the company’s first branded property in Australia, and expansion of branded properties into Singapore, Malaysia and Vietnam; while simultaneously solidifying its presence in existing key markets, such as China and Japan.
In November 2016, Oakwood Asia Pacific will be launching Oakwood Studios. This is the fourth product category to launch under the Oakwood brand name in Asia, joining Oakwood Premier, Oakwood Residence and Oakwood Apartments. The opening of Oakwood Studios Singapore will mark a milestone for Oakwood Asia Pacific because the property will be both the launch of Oakwood Studios, as well as the first Oakwood-branded property in Singapore.
“Oakwood Studios will be located in dynamic cities with vibrant scenes, offering guests an authentic urban experience complemented by unpretentious, tech-enabled spaces, allowing one to seamlessly alternate between work and leisure,” says Paul Stocker, vice president sales, marketing and revenue management, Oakwood Asia Pacific. “Whether you’re on a long-term relocation, short-term project or a business trip, Oakwood Studios is perfect for the urban global traveller that values a vibrant environment to kick back, relax and take in the city for work and leisure.”
In addition to Oakwood Studios, an extension of the Oakwood Residence product tier – Oakwood Hotel & Residence – will open later this year in Kuala Lumpur, Malaysia and Suzhou, China. This extension of the brand will allow guests the chance to choose between hotel rooms and serviced apartments, while still enjoying the offerings of an Oakwood property.
Oakwood looks to expand into the second and third tier cities in China, doubling its current inventory in the next five years. Likewise, the companny will cement its position in Japan with its tenth property, Oakwood Apartments Minami Azabu, slated to open in Tokyo in August 2016. With this addition, Oakwood will be the most dominant operator of serviced accommodation in one of the world’s most metropolitan cities. www.oakwood.com
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