Jura Single Malt Scotch Whisky has unveiled a bold, distinctive new direction for global travel retail with an exclusive range of four remarkable whiskies, due for launch in April 2018.

An inspired and innovative new range, the exclusive collection for global travellers is the only complete travel retail range that is enhanced in Sherry casks that previously held Pedro Ximénez (PX), and is also the first-ever dedicated GTR range for Jura.

Comprising of four single malt whiskies, this represents the introduction of a new signature style for Jura. With subtle smoke at their heart, complemented by a sweetness from maturation in American White Oak ex-bourbon barrels, the unique character brings together the Highland and Island styles in perfect unity.

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For this range, the flavour is further enhanced by hand-selected Sherry casks that previously held Pedro Ximénez for 15, 20, 30 and 40 years. The result is a captivating journey of sweetness and intensity across the range, with the influence of Sherry lending intense fruit flavours at its youngest and a more mature, deep and complex flavour experience at its highest.

“Jura has been making real headway in the travel retail channel and we felt the time was right to commit more focus here and create a dedicated exclusive range,” says Kirsteen Beeston, global head of brand for Jura. “This introduction not only reflects the strength of the Jura brand, but also our commitment to brand growth, investment and enhancement through stronger brand communications, new, distinctive premium packaging and fundamentally an innovative and remarkable signature style of whisky.”

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The Jura Sherry Cask Collection includes The Sound, a single malt matured in American White Oak ex-bourbon barrels and enhanced with a sweet finish from hand-selected Sherry casks which previously held fifteen-year-old Pedro Ximénez; The Road, a single malt matured in American White Oak ex-bourbon barrels and enhanced with a warm finish from hand-selected Sherry casks which previously held twenty-year-old Pedro Ximénez; The Loch, a single malt finished in hand-selected Sherry casks which previously held thirty-year-old Pedro Ximénez; and The Paps 19 YO, a 19-Year-Old single malt finished in Sherry casks which previously held forty-year-old Pedro Ximénez.

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