New Luxury Amenity Kits for AA

American Airlines has teamed up with leading up-and-coming lifestyle and skincare brands to develop new and improved premium amenity kits. This year’s kits are specifically tailored with the frequent first and business class traveller’s needs in mind.

Wellness In Flight

The kits were designed in collaboration with This is Ground, Athletic Propulsion Labs and STATE Bags and feature products from Allies of Skin, Zenology and Baxter of California. While colour rotations and products vary depending on cabin, each kit includes the essentials: an eye mask, earplugs, a toothbrush and toothpaste.

International Flagship First and Flagship Business passengers can look forward to chic amenity kits designed by well-known leather accessory company This is Ground featuring skincare products from Allies of Skin, with a variety of bag styles and colour rotations.

Passengers in the airline’s TransContinental Flagship First and Business class cabins will find kits designed by Los-Angeles based shoe company Athletic Propulsion Labs, with skincare products from Zenology, as well as an oversized eye mask, added FlyFit hydration pack and earplugs.

In International Premium Economy, new kits by STATE Bags, an uplifting, give-back company whose mission is to create a well-made product while giving back to the community and helping those in need, will feature skincare products from Baxter of California and two different colour rotations.

Enhancing the Flying Experience

“American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights,” says Janelle Anderson, vice president of Global Marketing for American.

“The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while travelling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and offer customers a fresh, modern collection of premium inflight products.”

American Airlines amenity kit

AA Continues Product Roll Out

To date, the airline has invested in its onboard product by adding more fully lie-flat seats, international Wi-Fi, inflight entertainment, live television streaming and healthier contemporary food and beverage choices. It has also opened premium Flagship Lounges and Flagship First Dining at John F. Kennedy International Airport (JFK) in New York, Los Angeles International Airport (LAX), Miami International Airport (MIA) and O’Hare International Airport (ORD) in Chicago. Another Flagship location is coming soon to Dallas Fort Worth International Airport (DFW).

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.