China Airlines will celebrate its 60th anniversary this year by releasing a series of new products and events, including all-new The North Face amenity kits for Premium Business Class and Premium Economy Class on long-haul flights.
China Airlines is collaborating for the first time with The North Face outdoor brand to inject the elements of youth, sports and fashion into its elegant cabins. “The North Face Red” will be introduced at the start of February while “The North Face Black” will go live in June. The practical and functional kits will include product upgrades for looking after travellers throughout every moment of their flight.
The all-new China Airlines amenity kit incorporates flying elements such as a zipper keyring with ribbons to boost airline brand recognition. In terms of kit design, Premium Business Class has put an unconventional spin on the traditional bag by adopting the outdoor gear pouch design concept. The water-resistant material and carabiner-style clip are both trendy and practical; for Premium Economy Class, the handbag is made out of ultra-lightweight Tyvek material that is supple and durable, water-resistant and reusable. Other colours will be progressively released in the future making these designs a collector’s item.
The contents of the amenity kit include the basics such as an oral care kit, eye mask, and earplugs. Handpicked products such as Korean best-selling LANEIGE skincare set and Moroccan Moroccanoil aromatic hair oil are also included depending on the cabin class to allow travellers to relax and unwind in the sky.
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