Millennium Hotels & Resorts’ global loyalty programme, My Millennium, will launch a new prestige tier, which delivers enhanced benefits to loyal members.
The new benefits include additional point accumulation for every dollar spent, priority check-in and check-out, complimentary room upgrade and triple points accumulation for members’ birthday month.
The launch of My Millennium Prestige comes on the back of relaxed travel restrictions around the world. With holidays and business trips expected to surge, the timely launch will benefit travellers who stay at Millennium Hotels and Resorts’ properties.
“After a long pause in global travel, we are now seeing a revival in both business and leisure travel,” say Mr. Saurabh Prakash, Group Senior Vice President, Commercial for Millennium Hotels and Resorts. “The pent up demand has driven business at many of our hotels to pre-pandemic levels so the launch of My Millennium Prestige comes at an opportune time. My Millennium is one of our key pillars in engaging and acquiring customers by delivering memorable member experiences. By enhancing our loyalty programme, we aim to turn guests into loyal members so that Millennium Hotels & Resorts remains their preferred accommodation choice.”
Business travellers need to stay just ten nights to qualify for the exclusive Prestige membership tier and receive a range of perks and privileges. These include 15 points with every US$1 for rooms; 4 points with every US$1 spent on incidental charges such as dining, room service and laundry; priority check-in and check-out; welcome amenities, like chocolates, cookies or fruit platters; room upgrade to the next category; early check-in and late check-out; exclusive invitations to My Millennium events; and Double Points for every ten nights they stay.
Members of My Millennium – which used to be a single-tiered programme – will be automatically upgraded to the new Prestige membership status when they stay a total of ten nights with Millennium Hotels and Resorts. They will then get to enjoy the perks and privileges of their upgraded membership for one year.
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