The Macallan Launches Concept Number 1 in Asia

The first in an annual, limited edition series, The Macallan has released The Macallan Concept Number 1, a unique whisky inspired by the whimsical world of surreal art that’s now available in duty-free in Asia.

Bringing together imagination and idealism to create a fantastical, sensorial world of whisky where anything and everything is possible, the label and packaging of the new release features a surrealistic interpretation of The Macallan’s Six Pillars – the spiritual home, curiously small stills, the finest cut, exceptional oak casks, natural colour and peerless spirit.

 Created from whiskies matured first in sherry-seasoned oak casks and subsequently, for an equal amount of time in ex-bourbon casks, The Macallan Concept Number 1 is a whisky crafted to explore maturation more imaginatively. Displaying characteristic notes of citrus fruits and ginger, it is a spirit that combines an unwavering passion for whisky with an unfailing mastery driven by bold and brave choices.

With a golden amber colour, Concept Number 1 features sweet butterscotch toffee, with almond, ginger spice and cinnamon on the nose, as well as hints of dried fruit, citrus and green banana, with sweet orange and lemon citrus with soft oak spices, fresh fruit and ginger on the palate.

The Macallan Concept Number 1 is now available in Hong Kong and Singapore via duty-free and will be available in selected airports throughout Asia-Pacific from February.

Also in the Headlines…

TUMI’s Victor Sanz on Creating Travel-Friendly Bags

SIA and COMO Shambhala Debut In-Flight Wellness Meals

ZEST by Konishi: Refined Cuisine in the Heart of the City

Recommend to friends
  • gplus
  • pinterest

About the Author

Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.