New Brands Join Accor’s Le Club

Members of the Raffles Ambassadors, Fairmont President’s Club, and Swissôtel Circle programs will now be able to join the Le Club AccorHotels loyalty program, which now boasts a portfolio of over 3500 properties worldwide across all hotel segments, with equal status.

The recent purchase by Accor of the hotel brands has seen Accor’s loyalty scheme expand rapidly, and members of Raffles, Fairmont and Swissotel‘s programs will be accorded member status based on their original program’s status and their stay history for the past 6 months.

In addition, Fairmont’s e-certificates, Swissôtel’s Advantage Awards, and the other exclusive advantages the two brands offer their most loyal members will automatically be credited to the new Le Club AccorHotels accounts. They can be used as usual until, their expiration dates, to reserve stays at the hotels of these two brands.

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As new members of Le Club AccorHotels program, loyal customers of the Raffles, Fairmont and Swissôtel brands will continue to enjoy the unique experiences the three brands offer and will receive the many exclusive advantages and services available to them according to their status. In addition to accessing the many immediate benefits, loyal customers of the three brands will discover one of the sector’s most diversified offerings in terms of point accumulation and use.

They can, for example, use their points to buy one of the 700 products available in La Collection, an online store reserved for members of the loyalty program; to reserve one of the Elite Experiences granting members VIP access to a major event, including the US Open, backstage access at the Tony Awards with a night at Sofitel New York, and New Year’s Eve at Novotel Times Square; or to enjoy one of the Dream Stays, premium packages offered at the Group’s iconic hotels around the world.

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With Le Club AccorHotels, members will be able to earn points and spend them at a wider portfolio of properties across the entire range, from economy (ibis Styles and ibis) and luxury/upscale (Raffles, Fairmont, Sofitel, MGallery, Pullman and Swissôtel) to midscale hotel brands (Novotel, Mercure, and Mama Shelter). Current members of Le Club AccorHotels loyalty program can now earn and spend points during their stays at Raffles, Fairmont, and Swissôtel brand hotels and also use them to enjoy unique experiences at over 550 of the Group’s luxury and upscale properties around the world.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.