Pullman Hotels & Resorts has created The Transforming Room, an innovative concept room to meet the blended needs of today’s travellers.

‘The Transforming Room’ is a high-spec, high-tech space designed to be a place to work, meet, socialise, work out, relax and sleep. The concept is the culmination of two years of research on consumer behaviour, business traveller needs and design innovation and will lead to flexible environments that cater to the dynamic needs of modern travellers in future Pullman hotels.

A Road Map for the Future

With a mindset rooted in serving the lifestyle needs of professionals, Pullman understands that the world is constantly evolving, and so too are the ways in which people travel, collaborate, ideate, and connect. Located in Pullman Singapore Orchard, the concept room serves as a pioneering showcase of the brand’s innovative spirit, allowing guests to experience firsthand the design and cutting-edge features that will shape the next generation of Pullman hotels. The Transforming Room is fully wired with thoughtful technologies and digital enhancements, enabling guests to adapt to their personal environment with the touch of a button.

Transforming Design

Upon arriving in The Transforming Room at Pullman Singapore Orchard, guests scan a QR code to access the room’s high-tech controls. Providing an immersive guest experience through multi-sensory design, all functions of the room can be customised and adjusted by the guest using the app. Some of the features of The Transforming Room include a multipurpose workspace equipped with numerous outlets, a clock, a portable lamp, a drinking water tap, and a vanity mirror; a privacy screen to separate the space from the other side of the room; and an LG innovative display technology for movies, fitness classes, room control feedback and presentations.

Business travellers will also find space-saving TECE toilet technology that combines a toilet and bidet; a bathroom mirror with adjustable mood lighting; Dornbracht shower technology for a customisable and therapeutic shower experience, catering for guests’ personal health and wellness needs; a Murphy bed that enables the room to seamlessly transition from sleep mode to various multifunctional spaces such as a lounge, dining or meeting layout; a COMPOZ parfum module that allows guests to create and schedule their preferred playlist of scents, according to their mood and activity; synchronised lights and scents to create an ideal atmosphere; and an outside patio with greenery.

“At Accor, we are constantly pushing the boundaries of design and technology to enhance the guest experience,” says Damien Perrot, Global Chief Design, Technical Services & Innovation Officer for Premium, Midscale & Economy Brands, Accor. “The Transforming Room is a groundbreaking research initiative that allows us to observe and understand how guests interact within a multi-functional space. This insight is invaluable as we continue to innovate and create environments that adapt to the diverse and evolving needs of our guests, ensuring Pullman remains at the cutting edge of hospitality design.”

A Space for Both Work & Play

In The Transforming Room, restorative sleep experiences are achieved through a multi-sensory journey that helps guests relax and fall into a deep slumber. At the end of the day, housekeeping lowers the custom-designed Murphy from its discreet storage wall. With a few swipes of the app, the video screen switches off; blackout curtains slide shut; and the COMPOZ parfum module engages a series of scents to create an atmosphere that influences and induces sleep.

Mornings in the Transforming Room offer a personalised multi-sensory wake-up experience. At the touch of a button, the curtains slide apart to fill the room with natural daylight, boosting the body’s serotonin production. Throughout the day, scents can be shifted to suit various moods or activities, and these playlists of scents are set using the room app.

The Transforming Room prototype app also provides a variety of fitness and mindfulness sessions currently provided by PELOTON as well as digital art by ARTPOINT. The modular interiors easily shift to create extra space for wellness routines and workouts. The app is used to select personal wellness pursuits, guided by professional trainers, and displayed on the large in-room screen.

In-room dining is brought to the next level. With the Murphy bed returned to its hidden home in the wall, there is space to create an intimate private dining experience – ideal for a special dinner date; a celebration among friends; or a working lunch for a team of busy creatives

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