InterContinental Hotels & Resorts has launched a series of pop up experiences in conjunction with Campari to mark the arrival in Asia of the new InterContinental Negroni.

The hotel group’s series of Sala Spiritello pop ups across South East Asia introduces the brand-new InterContinental Negroni, created exclusively by Campari’s Regional Brand Ambassador for South East Asia, Symphony Loo.

With international travel on hold, InterContinental Hotels & Resorts aims to bring luxury travel experiences to life at its hotels and resorts in South East Asia. Led by Campari’s regional brand ambassadors, both local and hotel guests can immerse in the Milanese culture and rituals of aperitivo and digestivo, through a series of masterclasses and suite experiences.

“My inspiration stems from the go-to gifts such as locally-sourced coffee beans, tea and chocolate that we bring home to friends and families when travelling within South East Asia,” says Symphony Loo. “The taste profile of the drink includes floral notes, coffee, and hint of saltiness and citrus.”

The New InterContinental Negroni is exclusively available at participating hotels and resorts, including InterContinental Singapore, InterContinental Jakarta Pondok Indah in Indonesia, Thailand’s InterContinental Hua Hin, InterContinental Phuket Resort, and InterContinental Koh Samui; and Vietnam’s InterContinental Hanoi Landmark72, InterContinental Saigon, and InterContinental Danang Sun Peninsula.

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