IHG begins the rollout of new improvements and features to its loyalty program, IGH Rewards, for 2022. 

When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. The company has since made big, bold investments, transforming its portfolio with exciting brands and creating richer experiences – all under a fresh IHG Hotels & Resorts masterbrand.

Over the last few years, IHG Rewards has continued to evolve to meet the needs of current and future members. World-class partnerships, such as exclusive stays with Mr & Mrs Smith, a growing brand portfolio, and dynamic Reward Night pricing have given guests greater value and flexibility. As guests embark on a new era of travel and the industry continues to recover, IHG prepares to make significant investments in its loyalty program.

The programme’s new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include the introduction of a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure; the renaming of the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure; the improving bonus point earn levels across all other Elite tiers.

“If there’s anything that has united the world in the last two years, it’s the realization that no virtual platform can replicate the value of travel and making memories with those we love,” says Keith Barr, Chief Executive Officer, IHG Hotels & Resorts. “Travel is its own biggest reward, and that’s really at the heart of what we’re doing with our loyalty program. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won’t get anywhere else. Our distinct portfolio of brands recognizes no two travelers are the same, helping guests and members make the right decision for all their travel needs.”

“We’ve made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests’ needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year,” says Barr. “We’ll continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more.”

IHG Rewards members’ stays beginning January 1, 2022 will count toward the new-and-improved status when the program launches.

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