Hyatt to Launch World of Hyatt

Franchiser of hotels and resorts, Hyatt will launch its new global loyalty programme, World of Hyatt, on March 1, 2017, providing its guests with more benefits throughout their journeys around the world.

The new programme will consist of three tiers – Discoverist, Explorist, and Globalist. Members will receive more rewards as they advance through the tiers based on Qualifying Nights or Base Points.

Benefits for World of Hyatt members include base points count toward tier status, including Base Points earned for dining and spa experiences; free night award for staying at five different Hyatt brands; and confirmed suite upgrades at the time of booking for qualifying elite members.

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” says Jeff Zidell, senior vice president, Hyatt.

The Hyatt Gold Passport programme will remain in effect through February 28, 2017, at which time it will transition to World of Hyatt.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.