With 9 out of 10 travellers across Asia Pacific reporting trouble falling or staying asleep in a typical week, Holiday Inn Express has launched the Breakfast Alarm Clock.
A world-first hotel experience designed to transform mornings, one mouth-watering scent at a time, the Holiday Inn Express Breakfast Alarm Clock is a clever new in-room device that helps to wake guests with the irresistible smell of breakfast.
As part of its ongoing mission to help guests sleep better, wake easier and never miss brekkie again, all Holiday Inn Express hotels across Australia and New Zealand, as well as participating hotels in Singapore, Thailand and Japan, will now offer guests the chance to trial the exclusive in-room scent experience.
The aptly named Breakfast Alarm Clock showcases one of the brand’s most loved and valuable hallmarks – free hot breakfast, anywhere, always – turning it from a promise into an unforgettable start to the day.
Guests who trial the Breakfast Alarm Clock can choose their preferred wake-up aroma and will be gently roused each morning by a diffuser-style scent alarm – no jarring beeps or blaring tunes, just the delicious smell of their favourite brekkie wafting through the room.
The concept was inspired by new research commissioned by Holiday Inn Express, which found 58% of travellers in Asia-Pacific say a pleasant smell helps, or would help, them feel better when they wake up, especially while travelling. When asked which scents would lift their morning mood, respondents named coffee or tea (56%), bacon and eggs (43% in Australia), baked goods (38%) and fresh fruit (30%).
These top picks have now been bottled into three deliciously familiar wake-up scents available with the Breakfast Alarm Clock: Coffee, Bacon and Blueberry Muffin in Australia and New Zealand, as well as Nashi Pear in Japan, and Mango in Singapore and Thailand.
“We know from the research that travellers across Asia Pacific are struggling with sleep, and many skip breakfast when they travel – sometimes to save money,” says Dean Jones, Vice President of Commercial, East Asia & Pacific, IHG Hotels & Resorts. “We’ve intentionally designed the Holiday Inn Express experience with the best of both worlds: everything needed for a proper night’s sleep, plus a free hot breakfast. We want guests to maximise their stay with us, whether it’s for work or leisure, or both – and the research has been a great way to direct our attention to do more of what matters most.”
The Breakfast Alarm Clock experience is available for a limited time, and guests can book their stay and choose their wake-up scent in advance.
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