Ultimate Corporate Backdrop Set to Arrive in HK

Event planners and corporates looking for an exciting and inspiring backdrop for product launches, loyalty events or special celebrations need look no further: FUERZA BRUTA, one of the world’s most dynamic shows, will make its Hong Kong debut this May.

Combining music, light, acrobatics and dance, FUERZA BRUTA is a dynamic and immersive theatre experience without parallel. Translated from Spanish as ‘Brute Force’, FUERZA BRUTA redefines timeless storytelling, transcending the conventions and limitations of language with a multi-sensory kaleidoscope of cultural and societal themes, breathtakingly narrated through the universal prose of colour, sound and movement.

An Unparalleled Spectacular

Forged in Buenos Aires in 2003 by creator Diqui James and members of the Argentinian theatrical troupe De La Guarda, Fuerza Bruta is potent yet infinitely ethereal, with each chapter of its enigmatic story is delivered in a frenzy of music, light, acrobatics, and dance, creating a four-dimensional sensory symphony that evolves and continuously re-engages with the audience, who play the roles of both participant and witness.

Described as a “physical and visual extravaganza” by The New York Times, FUERZA BRUTA continues its world tour, which included nine successful years off-Broadway, with the May arrival in Hong Kong of its breathtaking Look Up chapter. The Hong Kong event will combine the now-iconic Broadway-meets-club acts of Look Up with two rock concerts, art installations and exhibitions, an enthralling Darkness Theatre experience, and unparalleled opportunities for brand collaborations and corporate events.

“Fuera Bruta is the show that has got the whole of London talking”Time Out London

FUERZA BRUTA Look Up is a spectacle that needs to be seen to be believed. At the centre of a stage that will constantly have event-goers looking up in expectation, spectators will share in the raw emotion of a man sprinting for his life, the ethereality of beautiful sirens twisting and writhing in suspended lucite pools, and the charged passion of bands as they surge through the audiences’ ranks.

Fuerza Bruta Look Up Hong Kong

An International Icon

One of the reasons FUERZA BRUTA Look Up has been so successful is the movement it possesses and encourages. At FUERZA BRUTA Look Up, reality takes a back seat as worlds collide; part concert, part cultural festival, part dance party, the show defies the restrictions of conventional theatres.

Performed largely above a standing audience, the emphasis is on looking up, on the performance capturing and captivating every inch of the venue that hosts it. The show is organic, ever-evolving, ever-moving, with performances flowing through the ranks of spectators who, en masse, ebb and surge around the performers. The venue becomes a 360-degree stage, with performers soaring, dancing, running and swimming within reach of the audience.

Attending Look Up is to feel the wind on your face as acrobats swoop through the air above; to feel the boom of drums as it races through your body; and to share in a collective sense of anticipation and discovery as each performance begins.

A Hong Kong Debut

Look Up will be held at Freespace, Hong Kong’s new centre for contemporary performance in the heart of the West Kowloon Art Park, offering event planners access to one of the city’s most coveted new event spaces. Freespace presents multi-genre performances, events, and boundary-pushing collaborations while promoting new ways of seeing and experiencing the city’s thriving arts scene. Partnering with emerging and established artists from Hong Kong and around the world, Freespace, which includes The Box Theatre, the Livehouse live music bar, intimate creative spaces dubbed The Room and The Studio, and an innovative Art Park lawn, nurtures diverse creative voices and brings together works that challenge and redefine the role of performing arts for our age.

Within Freespace, Look Up will take place in The Box; the largest blackbox theatre in the city, the highly flexible space has a capacity of 900 standing guests, making it ideal for the FUERZA BRUTA format.

With its international recognition, breathtaking choreography and acclaimed cast, FUERZA BRUTA is a dynamic showcase of light, sound and movement. It’s also a unique backdrop on which corporations can increase their exposure, interact with their partners and reward their customers.

“An evening of jaw-dropping sensation”Variety Magazine

Fuerza Bruta Look Up Hong Kong

A Unique Opportunity for Event Planners

Not only is Look Up an exhilarating spectacle, but it’s one that gives instant brand awareness and creditability to selected corporates who choose to work with this globally acclaimed production. Over the years, and around the world, leading corporations, including Nike, Kenzo and Samsung, have collaborated with the FUERZA BRUTA production to launch their products, reward key audiences, or to accentuate their image. Look Up’s instantly recognisable format captures the attention of launch event audiences as equally as it does conventional crowds, while adding exciting new sensory elements to corporate events. With FUERZA BRUTA as a backdrop to your corporate event, the possibilities are endless.

Look Up 2020 offers three exciting ways corporations can collaborate with the production.

Brand Co-creation with FUERZA BRUTA – Product Launch

Look Up 2020 offers the ultimate backdrop for corporate product launches. Leading companies from around the globe have chosen to launch their products in collaboration with the show’s unique take on dance, movement and music. Let the FUERZA BRUTA creative team help your company get the most out of its next launch, with access to the stage and cast, product integration into bespoke acts, and creative inspiration that reduces the workload on in-house marketing teams.

From standalone private events to luxurious soirees held during a scheduled show, FUERZA BRUTA performances deliver the dynamism and art-incorporating inclusion corporations are looking for when launching new products in today’s competitive marketplace, and with so many elements already taken care of, from catering and venue selection to entertainment, a collaboration allows marketers to focus on their messages and leave the production team to wow their audiences.

In addition, Look Up’s spectacular lights and sound symphony ensures that resulting social media, conventional media coverage and multimedia production is similarly captivating, adding intrinsic value to any campaign.

Fuerza Bruta Look Up Hong Kong

Corporate Entertainment Package

The FUERZA BRUTA Look Up 2020 Corporate Entertainment Package allows corporations to reward key stakeholders with a private cocktail reception that precedes or follows a performance. Corporations can entertain employees, clients or prospective clients with an elegant cocktail event held at Freespace’s The Room or its outdoor Art Park terrace, a dedicated VIP space, complete with free-flow beverages and canapes. The event not only allows employees to mingle with guests but adds the breath-taking performance to the mix, offering an entertaining and interactive event for key stakeholders.

This package is priced from HK$1,500 per guest (minimum of 100 pax) and includes signage and logo projection at the venue, an hour of free-flow canapes and an open bar with house wines, beers and soft drinks (corkage applies to outside-catered services), and client-approved branding and décor at the venue, allowing companies to truly make a FUERZA BRUTA performance their own. You can even book a dedicated photographer to capture this special occasion.

“Fuera Bruta is the show that has got the whole of London talking”Time Out London

Brand Co-creation with Fuerza Bruta – Title Sponsorship

Alternatively, companies can rewards customers with special access to this coveted showcase with the Brand Co-Creation Title Sponsorship package, which allows for a special wholesale price for tickets and the chance to make every customer feel like a VIP. Designed for companies with larger customer bases looking to reward loyalty, Title Sponsorship not only allows for brand exposure with the most dynamic arts event on the 2020 Hong Kong calendar but is also a great way to bolster loyalty among customers who would also like to enjoy this ground-breaking event.

Look Up 2020 will show at The Box, Freespace, West Kowloon between May 12th and June 14th (potentially until 22nd depending on demand) with tickets starting from HK$980.

 

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About the Author

Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.