Etihad Targets Premium Members Through Twitter

Etihad is offering Gold and Platinum members of its Etihad Guest frequent flyer program extra priority service with the launch of a dedicated Twitter account.

Through one of the most popular social media platforms, Etihad is providing live feedback for customer enquiries and requests. The new priority account provides round-the-clock service in English and Arabic, and guarantees a five-minute response time.

Etihad is also offering its top tier members privileged content through the dedicated channel, including tailored news and offers.

To access the new service, Gold and Platinum members must email socialmedia@etihad.ae with a copy of their Etihad Guest card, along with their place of birth, post code and personal Twitter handle. Once verified, members will receive an invite to follow @EtihadPremium on Twitter.

“The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits, said Etihad’s head of social media, Elizabeth Selby. “It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations.” www.etihad.com

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.