Etihad Airways has partnered with Luxe City Guides to launch a new range of collectable limited-edition Business Class amenity kits.

Inspired by some of the iconic cities on the airline’s extensive global network, six new kit designs have been created by Luxe City Guides. The designs for Abu Dhabi, London and Madrid have been specially produced for Etihad Airways, whilst the Sydney, Los Angeles and Hong Kong kits feature bespoke Luxe artwork.

The new kits contain natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango; a sleep pack containing socks and an eyemask ; a care pack containing cotton pads and earbuds; and a customised Etihad Airways Luxe City Guide, which covers everything from hotels and restaurants, to spas and boutiques in the showcased city.

“The introduction of these kits is not about providing brand names to our business class guests,” says Etihad Airways’ vice president guest experience Calum Laming. “It is about intelligent design, functionality, and providing them with products which are attractive, natural, useful and re-usable. Collaborating with relevant, progressive lifestyle brands, such as Luxe City Guides and Scaramouche + Fandango, has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of Etihad Airways.”

The initial limited-edition offerings will be expanded at a later stage, with new designs and more cities to be launched. www.etihad.com