Swire’s EAST Hong Kong hotel has unveiled a new look for its guest rooms as part of a renovation that will be completed in Q2 2021.

Once completed, the upgrade will see all 345 rooms designed with human touches, sustainability efforts, and style, following feedback from the lifestyle business hotel’s guests.

Situated in the heart of Taikoo, the hotel is enjoyed by business travellers who seek a good work-life balance while being close to the city’s heart. To ensure a seamless transition from the original look to the refreshed expression, the hotel has invited CL3 Architects Ltd – an award-winning and hotel’s original architecture and interior design studio – to carry out the refurbishment.

The refurbishment and design thinking behind the renovation is based on three core elements – eco-friendliness, user-friendliness, and a sense of home. From the selection of materials used to the provision of bottled soap and filtered water for drinking, efforts to reserve and reduce energy can be seen easily in the Swire hotel, while an open concept and newly designed wardrobe, minibar and bedside experience ensure a user-friendly stay for guests. With a view of providing a playful, yet professional space for guests to work and recharge, the open plan, open wardrobe, window seating bench, and movable furniture is designed to provide innovation and flexibility for a modern business lifestyle.

Adding a touch of artsy vibes and playfulness, EAST has commissioned Australian artist Rowena
Martinich to create an art piece that invites rays of energy and evokes interactive visual
movements to the guest rooms. The piece, Incandescence, conveys the energy of incandescence,
the emission of visible light by the sun, which matches perfectly with EAST’s brand voice – ‘EAST,
where the sun rises, where every new day begins and its sense of uplifting warmth.’

“This year marks the 10th anniversary of our hotel,” says Jennifer Cheung, General Manager of EAST Hong Kong. “With the facelift of our guest rooms and restaurants, EAST Hong Kong is staying true to its positioning statement as the business playground where bright ideas meet boundless energy. We hope our guests will be able to get inspired by our brand. Our team will continue to do our best to offer our guests a unique experience.”

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