Dusit International has relaunched its Dusit Gold guest loyalty programme with an Instant Rewards feature that offers members a special bonus on every stay. Based on their personal preferences and membership level, members can enjoy perks ranging from spa credits to room upgrades upon check-in.

The programme now offers three levels of membership – Premier, Executive, and Elite. Premier members can enjoy a fast-track upgrade to Executive level after five stays; while Elite, the most privileged membership level, offers additional benefits, such as free reward nights, 18:00 late check-out, and complimentary mini bar.

“The research we conducted indicates that recognition and free nights are perceived by guests to provide the greatest value, as such, these are key components of the new Dusit Gold programme,” says vice president sales & marketing of Dusit International Erena Chan. “The new Dusit Gold rewards members with benefits and perks that are relevant to them based on their personal preferences which they can enjoy instantly, every time they stay with Dusit.”

New members can enjoy the limited time Click for Gold sign-up offer valid now through December 15. Receive a 25 percent discount off room bookings made 14 days in advance, 15 percent off room bookings made seven days in advance, late checkout until 14:00, and other benefits, including discounts on dining, laundry, and complimentary Wi-fi. www.dusitgold.com