Aveda Expands Its Botanical Kinetics Collection

Aveda Botanical Kinetics skin care harnesses the vital energy of botanicals with three new essential additions to the Botanical Kinetics collection designed to help business warriors balance and replenish their skin. The new additions include an Intense Hydrating Soft Creme, an Intense Hydrating Rich Creme, and an Energizing Eye Creme, ideal for recovery from a long flight.

“Aveda is deeply rooted in developing ways to harness the vital energy of plants,” says Amy S. Humfleet, Aveda vice president for product development and innovations. “Plants are powered by energy and our carefully selected botanical extracts have been shown in vitro TEEP (Trans Epidermal Electrical Potential) testing to increase skin’s natural cellular energy to support key skin benefits, like healing hydration and self-protection.”

Featuring salicornia herbacea – a seashore plant with unique hydrating properties – and certified organic cupuaçu butter, the Intense Hydrating Soft Creme and Rich Creme instantly replenish skin’s moisture reserve and help retain it all day with the vital energy of plants. They also contain a light, fresh floral aroma of the certified organic essential oils of rose, geranium, olibanum, sandalwood, neroli and other pure flower and plant essences.

The Energizing Eye Creme is a light-weight, soft-textured creme developed to help eyes come alive. The licorice root, known for its soothing properties in Ayurveda, helps diminish the appearance of dark circles, while plant-derived caffeine helps reduce puffiness and energize the look of skin around the eyes. www.aveda.com



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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.