Accor already has over 110 Handwritten leads globally totalling more than 11,500 rooms, including 12 secured signings, with five properties expected to debut throughout the first trimester of 2023.

Handwritten Collection properties opening over the next several months include Hotel Shanghai Sheshan Oriental in Shanghai, China; Wonil Hotel Perth; and Hotel Morris in Sydney, Australia; while additional properties will open throughout the remainder of the year and beyond. The portfolio is expected to reach more than 250 hotels by 2030.

“Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts,” says Alex Schellenberger, Chief Marketing Officer, Premium, Midscale, Economy Brands, Accor. “The hotels we will feature in Handwritten Collection are those sought out by travellers who appreciate heartwarming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.”

The new Collection offers a variety of hotels that are so distinct, it’s as if each local hotelier were inviting guests into their charming and stylish homes. The guest experience at the new brand brings to life the spirit of the host: their tastes, their passions and the little quirks of their personality. Each local hotelier provides a charming presence that weaves their character and personality into the fabric of their hotel, engaging guests with local wisdom and delightful conversation, bringing personalized energy to the guest experience.

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