W Taipei has unveiled its new-look WOOBAR, which is set to lead Taipei’s innovative cocktail culture to the next level with its restyled, refreshed, and reenergized bar design and programs.
To continue with the property’s design narrative of “Nature Electrified”, W Taipei collaborated with G.A Design from the United Kingdom again, to amp the narrative a notch higher, presenting “Electrified Nature”. To bring Electrified Nature to life, the new WOOBAR features woodcraft floor, leather furniture, and brass metal decoration for that raw edginess. The bar is flanked at one end by a green ceramic wall made from traditional Koji pottery, and at the other by Green Petals, a giant geometric art installation designed by Studio Sawada Design from Japan and made completely of green-colored paper, representing nature in all its glory. The refreshed WOOBAR also features a new DJ console and a state-of-the-art sound system.
Alongside its revamp, W Taipei has partnered with Taiwanese designer Justin Yu-Ying Chou to design WOOBAR talents’ attire. Inspired by the idea of an “urban campsite”, Justin used campfire, square knots, and various nature colors – green, yellow, caramel amber, navy blue, black, and red – to design stylish working attires to showcase the fashion DNA of W brand.
Besides interior and fashion design, let’s not forget the essential elements of a great bar: cocktail culture. W Taipei’s chief mixologist Alex Lee has created “What the Four”, a selection of four cocktails that link to the theme of Electrified Nature: Fire is inspired by campfires, using different spices and smoked fragrance to stimulate taste buds; while Fun represents the W brand’s bold and fun lifestyle. For Fresh, Alex uses various local fruits such as wax apples, dragon fruit, and mangos to freshen up guests’ days; and Forest brings out the elegant herbal flavors and uses thyme, lavender, chrysanthemum, and more herbs and flowers to showcase refined cocktail presentation.
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