Rimowa Opens New Flagship at Studio City Macau

German luxury luggage brand Rimowa has held a star-studded opening ceremony to celebrate the opening of its fourth and flagship store in Studio City Macau, a recently launched Hollywood-themed studio-concept resort, located at the heart of Cotai Strip.

Covering a total area of 99sqm, the new flagship store features an elegant and simple design adopted from the design concept of Rimowa’s flagship store in Cologne, Germany. Display’s of Rimowa’s cutting-edge luggage collections are specially arranged to create a clean yet eye-catching visual space, and provides an excellent overview of the brand’s extensive product range. In addition, a VIP area painted in black highlight Rimowa’s signature all-aluminium collections, offering a comfortable environment for customers to shop for the style-savvy luggage that meets the needs of their next business trip.

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Under the theme “Roaring Twenties”, the opening ceremony kicked off with an energetic dance performance. President and CEO of Rimowa Dieter Morszeck officiated the ceremony by activating the Rimowa F13 flight control panel at the shop front with film star Donnie Yen. The successful take-off represented the grand opening of the new Rimowa store in Studio City Macau, and the growth of the company’s business in Macau, and across Asia-Pacific.

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The spectacular evening then transformed into a fun-filled celebration dinner party, with live music played by Michael Wong and his band. Socialites and celebrities in attendance included singer and composer Phil Lam and famous models Cara G., Joycelyn Luko Zelia Zhong, Mikki Yao, and Christine Au Yeung. www.rimowa.com

 

 

 

 

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.