Shangri-La has launched The Table by Golden Circle, a new food and beverage loyalty programme that offers benefits to members who dine at Shangri-La properties, giving business travellers rewarding quality food experiences during their journey.
The Table is fully integrated with Shangri-La’s Golden Circle loyalty programme and recognises members through achievable redemptions and access to signature food experiences, exclusive events, and unique surprises.
Highlights of The Table include earning award points when dining and drinking at more than 500 restaurants and bars globally as non-staying guests, and instant dining rewards with no pre-planning or vouchers required.
“Incredible dining and drink experiences at our hotels play a large part in creating memorable moments for guests,” says Shangri-La vice president for partner and loyalty marketing, Wee Kee Ng. “By elevating Golden Circle benefits and introducing moments of surprises via one platform, ‘The Table’ brings instant guest recognition and rewards to life.”
The Hong Kong-based hotel group, which operates 98 properties and over 500 restaurants and bars worldwide, commissioned consumer research in developing The Table – surveying Golden Circle members, hotel guests and local residents on their attitudes towards dining, restaurant preferences, and loyalty.
“Our consumer research reaffirmed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points. Loyalty programmes must adapt to this trend and become increasingly more experiential,” says Shangri-La’s chief marketing officer, Steven Taylor. “Through ‘The Table’s’ unmatched rewards, we are giving guests greater access to culinary experiences worth savouring. And the more they dine with us, the better these experiences get.” http://www.shangri-la.com/
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