Pernod Ricard Release Royal Salute The Eternal Reserve

Ideal for business travellers looking for a unique addition to their collections, acclaimed whisky brand Royal Salute has released the much-anticipated The Eternal Reserve, a unique spirit that uses an innovative blending technique to create a whisky that will, quite literally, live forever.

This is an ambitious claim. For this inventive take on legacy, Royal Salute selected incredibly rare and precious whiskies with an exceptionally long finish. They are then blended together and married in 88 casks to form the inaugural batch. Using a unique process called Circular Blending, a touch of this original blend will be added to every subsequent batch for decades to come.

Each time a new batch is released, half of the blend is re-casked in the Royal Salute Vault in Strathisla Distillery so that – even in two hundred years – you could still find a little of the precious liquid born in 2015. Thus, the original blend is forever preserved by this perpetual recirculation – creating a smooth, voluptuous whisky that justifies its original name: uisce beatha (the water of life).

“Time is at the heart of Royal Salute – our youngest blend is 21 years old but we were born alongside a thoroughly modern monarch so we constantly blend tradition with the contemporary,” says Royal Salute global brand director Vadim Grigorian. “The Eternal Reserve is inspired by artists, writers, and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness – and it belongs to those who live in the present.”

From the carefully crafted whisky, to the new porcelain flagon design, Royal Salute The Eternal Reserve is a dedication to the art of true craftsmanship from every dimension. With distinctive features, the porcelain flagons have all been created with meaning to combine age-old techniques with a contemporary signature icon, which reflects the Circular Blending process.

The first batch of The Eternal Reserve will be exclusively available in duty free and is priced at US$180 per 70cl. www.royalsalute.com

 

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.