Starwood Preferred Guests, the loyalty program for Starwood Hotels & Resorts, has introduced the hospitality industry’s first keyless entry system, SPG Keyless, which allows guests to use their smartphones as their room key. Powered by the SPG app, the system allows guests to skip the queues at the front desk, and go straight to their rooms, smoothing the check-in process. To access the service, guests register their phones through the SPG app, and opt-in to use SPG Keyless; the app is updated with the room number and Bluetooth key once the room is ready. The new system debuted at 10 hotels around the world, including Beijing, Hong Kong, New York, Los Angeles, and Doha, and Starwood plans to roll out SPG Keyless across the globe in the first quarter of 2015. www.starwoodotels.com