ICC Sydney Launches Local Industry-First Virtual Reality Experience

The International Convention Centre Sydney (ICC Sydney) has become the first venue of its kind in the country to launch a virtual reality (VR) video experience, allowing conference organisers and delegates to take on an immersive journey through Australia’s premier convention, exhibition and entertainment venue.

Converting business, clients and partners will be able to undertake an interactive tour of the stunning new AUS$1.5 billion venue by downloading the ICC Sydney VR App from Apple or Android application stores.

Viewers will experience the full scale and magnitude of ICC Sydney’s technologically-advanced facilities, including its 35,000sqm of exhibition spaces, flexible meeting spaces, the 2,000-capacity grand ballroom, which is the largest of its kind in Australia, and world-class theatres.

A feature of the ICC Sydney App and VR content is the showcase video, developed in partnership with Tourism Australia, the launch of which follows Tourism Australia’s research findings that show VR is influencing consumers’ travel decisions.

“The new VR experience helps clients get to know the venue and will help us reach our target of running 1,000 events annually by our third year of operation,” says Geoff Donaghy, CEO of ICC Sydney. “Our VR experience brings ICC Sydney to life right before people’s eyes and will become a point of reference during the planning stages of an event, while also engaging and exciting delegates pre-event. It’s an impressive tool that we believe will help shape the future of events in Sydney.”

For a full VR experience, viewers will require a VR headset. They can switch to the 360-degree view in the App to use on any mobile device. When using desktop computers, 360-degree images can be viewed on the ICC Sydney website. www.iccsydney.com.au

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