New Look Grand Hyatt Unveiled in Seoul

The Grand Hyatt Seoul has reopened in the Korean capital with a bold new design persona by leading Australian design firm Bar Studio.

With the luxury hotel’s bold new look, all guestrooms and executive suites on floors 15-18 have undergone a significant upgrade to reinvent the rooms for modern travellers while embracing and maintaining the integrity of the original design by famed interior architect John Morford.

Room layouts have been adjusted to reflect changes in contemporary guest expectations and room design, but the distinctive golden-oak finish and clean lines of Morford’s original design have been retained, with subtle references to Korean culture introduced. The renovations were also an opportunity for the hotel to integrate the latest technology into the rooms to provide modern travellers with the ultimate in convenience, efficiency, and creature comforts.

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Today, the guestrooms are more open in feel, allowing natural light to flood the space and envelop guests the moment they enter. By the window, a sofa and generously sized table encourage guests to work or dine while absorbing the spectacular views over Seoul.

A custom-designed white-painted glass panel between the bathroom and bedroom connects the two areas and maximizes the overall sense of space while allowing natural light and views to penetrate the bathing area. Based on geometric patterns found in traditional Korean bojagi wrapping cloth, the striking panel adds a local, artisanal element to the space and acts as a glowing lantern at night.

The Grand Hyatt Seoul has reopened in the Korean capital with a bold new design persona by leading Australian design firm Bar Studio.

Fish are a symbol of good luck in Korea and timeless fish-themed ink-brush paintings from the original guestrooms have been reinstated. They served as inspiration for local artist Chang Eung-bok who was commissioned to create aquatic cushion designs, and fish also appear as unique lamp bases in the executive suites.

In the new Premium executive suites featuring a separate living room, a room divider with retractable sliding doors allows guests to enjoy an extended panoramic view.

“At Grand Hyatt Seoul, alongside exemplary service, our ultimate goal is to provide innovative, indulgent facilities to our guests,” says general manager Adrian Slater. “With our newly renovated guestrooms and suites, Bar Studio has retained the spirit of the original design while bringing about a subtle but significant shift in the way guests will interact with the space, and also included engaging elements of detail and craftsmanship. Our hope is that guests will find our new guestrooms a splendid space to rest and recuperate in after a busy day of work or sightseeing in Seoul.”

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.