Marriott has launched a new Club Marriott programme, which combines three dining loyalty programmes in Asia Pacific, Club Marriott, Eat Drink & More, and Star Privilege, into one single paid membership programme, providing members with more choices and benefits that come along their dining experiences.

The new programme allows members the chance to enjoy 20 percent off F&B and best available room rates at 200 participating hotels across 15 brands in 13 countries across the Asia Pacific region. Even when members are not travelling, they may continue to benefit from room privileges, such as complimentary stays, upgrades, and wellness vouchers. Members will also be personally recognised on special occasions, from catering discounts for those important dates and invitations to exclusive member events.

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“With the new portfolio of brands under Marriott International, loyalty is the key driving force that will allow us to cut through the competition,” says Peggy Fang Roe, chief sales and marketing officer, Marriott International, Asia Pacific. “Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognizing the ‘local member’ through exclusive benefits and memorable experiences across a vast variety of brands.”

The Pacific region is the first to launch this special membership programme in six key locations in Australia, New Zealand, Fiji, New Caledonia and Samoa, currently involving 25 hotels. Members will be able to save with two additional dining certificates for group dining or use their personal dining credits in a number of exceptional restaurants, receive welcome amenities, room discounts, upgrades, and spa vouchers at participating hotels, and enjoy birthday offers as well as access to exclusive member events. Membership is also recognised beyond the Pacific with dining and room discounts in participating hotels in Asia.

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Following the launch in the Pacific, the new combined programme will be rolled out in the rest of the Asia Pacific region starting in Mainland China, Hong Kong, Macau, Singapore, Malaysia, Vietnam, Guam, Indonesia, India, Japan, and Korea throughout July, August and September. The Philippines will be launching the programme in November, and Thailand by December this year.

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