Collinson Group, owners of Priority Pass, the world’s largest independent airport lounge program, has collaborated with indoor mapping and wayfinding specialists LocusLabs to enhance the airport experience of lounge program members.
LocusLabs’ ‘location-as-a-service’ technology has been successfully used by a number of leading airlines and technology companies and will be incorporated into the Priority Pass app, making it easier for users to locate lounges and understand how busy different facilities are, how long security wait times are, and what benefits are on offer inside terminals.
Additionally, those users with push notifications enabled on their smartphones can also receive recommendations for services when entering an airport to help them navigate to lounges and exclusive discounts.
Priority Pass will be the first lounge membership program to integrate LocusLabs’ indoor mapping and wayfinding features within its app, through an update due in the coming weeks. Initially, key major airports covered will include Hong Kong, Dubai, London Heathrow, London Gatwick, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul Ataturk, with more locations due to follow in the coming months.
The two companies are also collaborating on other groundbreaking technologies, including Augmented Reality, as they look to assist customers in navigating the airport space of the future.
“Feedback from Priority Pass members consistently highlights the opportunities that contextually-aware mobile technologies can create as we look at smart ways to help an increasingly choice-rich traveller to make the very best use of their time at airports and other transportation hubs,” says Christopher Evans, joint CEO of Collinson Group.