British Airways Launches Car Transfer Service at London Heathrow

British Airways has launched a new service, Premium Transfer Drive, at London Heathrow, helping travellers avoid missing connecting flights.

The new British Airways service applies to customers travelling on a UK domestic flight and connecting on to either a short-haul flight in Club Europe, a long-haul service in Club World (long-haul business class) or First, as well as Silver or Gold Executive Club members.

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British Airways’ team at Heathrow will track these customers, and will provide an ‘airside’ car transfer between one flight and the next where there is a risk they will miss their connection. The team will also send a message to the inbound aircraft, so cabin crew can inform the customer that a car will be waiting to transfer them, alleviating any stress or worry.

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“Missing a connection is one of the most stressful situations a customer can experience, so helping them through that journey and keeping them informed is critical,” says Carolina Martinoli, British Airways’ director of brand and customer experience. “The new premium transfer service will enable us to identify customers who are at risk of missing their onward flight, and proactively arrange to collect them by car, whisking them directly to their next flight.

British Airways will also provide the latest generation wifi across the airline’s long-haul and short-haul fleets over the next two years.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.