W Brisbane Set to Open as City’s Newest Business Travel Enclave

W Hotels is set to shake-up the hospitality scene in Queensland’s capital with the opening of W Brisbane in early 2018.

The first five-star hotel to open in Brisbane’s central business district in 20 years, the opening of W Brisbane will mark the re-entry of the iconic W brand into Australia, with guestroom bookings due to commence in November 2017.

Located at 300 George Street, W Brisbane will light up the Brisbane River foreshore, bringing bold design and playful luxury to the western end of the CBD. With stellar views across Brisbane River to South Bank and Mount Coot-tha, as well as three happening bars and restaurants that will create a thriving local scene, W Brisbane will defy expectations and become a destination within itself.

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W Brisbane will offer 312 stylish guestrooms, including 29 suites, two Wow Suites, and the Extreme Wow Suite (the brand’s modern interpretation of a Presidential Suite) all showcasing views of the Brisbane River. The guestrooms are designed with custom furnishings and interiors inspired by Queensland’s heritage and laidback Aussie vibes.

Signature comforts will enhance the guestroom experience, including the plush W bathrobe, Bliss amenities, and the famed W bed. Guests can kick back with their favourite tunes amplified by state of the art Bowers & Wilkins Bluetooth speakers or Netflix on the 55-inch LED TV, before stirring up a cocktail from the in-room W Mixbar. Complimentary Wi-Fi ensures guests are always connected.

The W brand’s iconic Whatever/Whenever service philosophy, will ensure guests at the hotel have access to whatever they want, whenever they want it (within legal boundaries of course!). With a push of a button, the hotel team will transform guest dreams into reality.

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Offering guests three supreme venues to eat, mix and mingle, W Brisbane will steal the city’s culinary scene by showcasing innovative cocktails and dining experiences. W Brisbane’s signature restaurant will feature the best locally sourced produce and interactive live cooking, with an alfresco vibe that invites the Queensland outdoors in. The Living Room (W’s take on the traditional hotel lobby) evolves from a serene spot to relax or meet during the day to a lively hub in the evening with a dedicated DJ booth, or guests can re-charge poolside at the WET® Deck with a swim, an Aussie barbeque and a range of smoothies.

At the hotel’s AWAY Spa, guests can detox with a sublime massage, get a salon-ready hair-do, a mani, and pedi, facial or quick fixes. The spa’s relaxation pods, vitality pools, experience showers, and salt inhalation chambers will leave guests feeling rejuvenated. Guests can keep fit 24 hours a day in the ultra-modern FIT gym with the latest equipment by TechnoGym.

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Soon to be a coveted venue for weddings and other special occasions, W Brisbane covers approximately 1,100 square metres of event space and meeting rooms, which will be fully equipped with world-class audio-visual facilities to set the stage for electric world-class events.

For those who want to explore the city, Brisbane’s energetic nightlife, beautiful parks, world-class restaurants, and spirited fashion scene are all within easy reach of W Brisbane. South Bank offers a mix of intriguing markets, vibrant art exhibitions, and some of the nation’s leading music and theatre venues all on the hotel’s doorstep.

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Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.